Written by Jennifer Blake
Meandering down King St post-gym and pre-dinner I was delighted to peek into paper-covered windows heralding the arrival of a new store onto the artsy strip - the magazine powerhouse Mag Nation. With three stores in New Zealand and two in Melbourne, it’s about time Sydney-siders got a taste of freight journalism.
Mag Nation stocks over 4000 titles of magazines - from cult overseas fashion and art bibles down to the nichest of niche interest trade mags. Prices range from your average newsstand glossy ($7ish) to $60 or $70 for some of the heftier, well-travelled options.
Whatever your budget, a visit to Mag Nation is a visual treat - titles upon titles stacked neatly on shelves; glossy and papery, rough and smooth, blocks of colour and fabulous illustrations. And that great paper smell.
Stores in Auckland and NZ boast free wireless and free coffee. We can only assume Sydney will do the same. No estimated time of opening for the Newtown store yet, but in the meantime wander over to www.magnation.com for a sneak preview.
Photos: by JB, Mag Nation on Ponsonby Rd, Auckland
*Edited to add:
In response to some inquiries, I will clarify that this post was not sponsored, or associated with the Mag Nation brand in any way. I stumbled across Mag Nation in Auckland recently and was impressed - and thus excited to see it make its nimble way into Sydney.


